When a bad book sells millions, it doesn’t mean publishers have no standards. It doesn’t mean they’ll print anything—your crappy old drawer-novel, say. It means what you see as bad the market finds brilliant, and you couldn’t replicate it if you tried.
PS – Last night, I read a book where the hero stood rooted to the spot and ran for his life at the same time, and it’s about to outsell my most popular title. I know it’s a nasty word, and I know I shouldn’t use it, but I’m butthurt. I am.